We learned a lot about the omega-3 market in Australia, where the category enjoys high levels of awareness and usage. GOED consumer research shows that more than 60% of men and women in Australia consume omega-3s, whether in supplement, seafood or fortified food form, and we heard anecdotally that it’s closer to 75-80% for supplement consumers.
We just returned from the Hi China tradeshow and one thing is clear, the Chinese nutrition industry seems to be making major strides forward.
A few weeks ago GOED had the opportunity to participate with one of our members, Wiley’s Finest, in a Senate health fair that took place “on the hill” in Washington DC. The event was organized by Sister to Sister, a wonderful non-profit organization whose mission is to educate women about protecting their hearts.