Tagged: marketing

92% of fish oil is ethyl ester???

The other day I came across a supplement company claiming that 92% of fish oil products on the market are in the ethyl ester form. The company did not cite the source of this statistic, but it is a good example of fear-based marketing that is both misleading and wrong…and the kind of marketing that ultimately confuses consumers!

Omega-3 Insights site going strong with great omega-3 content

As we head into 2015, there’s no shortage of news and new developments around omega-3s. Therefore GOED is excited that we will continue our involvement with the SupplySide Omega-3 Insights web portal to ensure our members have access to new market trends, technology developments and issues of importance to your business. This is the third year of our partnership and GOED feels strongly that we have offered true quality content on omega-3s throughout the past two years.