SIFAR ILACLARI was established in 1966. For the first 35 years, the company has been active in the Turkish pharmaceutical sector. During this span, Sifar represented various multinational firms and also launched its own branded generics. It became the first Turkish company to export pharmaceuticals to former Soviet Union.
Towards the end of 1990’s, the production facilities were sold to another Turkish company and Sifar ceased its activities in the pharmaceutical market. The new century has opened a new era for Sifar Ilaclari. Instead of continuing in the core pharmaceutical market, the company chose to enter a new market, the food supplements market. The “New Life” brand was acquired and the product line was broadened. All of the production is done in Europe and USA. One of the main lines under New Life brand is the Omega-3 products, with the sub-brand EFA. The goal of the company is to be the market leader in Turkish Omega-3 market.